Bas Dekker

How brands can engage consumers in sustainable initiatives

Since its inception, Bas has been a driving force behind Foodello, the online supermarket against food waste. With years of experience in marketing and a passion for sustainability, he has helped grow Foodello into an impactful brand with 175,000 customers and nearly 4 million pounds of food saved.

Bas specializes in combining data, automation and creative strategies to achieve scalable growth. His goal? To build a more sustainable future, one saved product at a time.

Bas is at the forefront of the fight against food waste. As the driving force behind Foodello, he ensures that surplus products are given a second chance and shows how sustainability and profitability can go together perfectly. With his experience in retail innovation and his hands-on approach, Bas inspires companies to think differently about waste and efficiency.

During Retail Reconnect, he shares his practical tips and powerful vision for a circular retail future. You don't want to miss this inspiring story.