The 'King of Customer Experience'

Ken Hughes is in a class of his own. A leading consumer psychologist and "cyber-behaviouralist," he dives deep into the shopper's mind to unravel why we buy. Global players like Google, Coca-Cola and IKEA rely on his insights to shape the future of retail. Ken is known for his inexhaustible energy and unadulterated Irish humor, which he uses to translate complex behavioral psychology into strategies that stick instantly. The author of The Blue Dot Consumer, he is considered the authority on hyper-personalization and brand loyalty.

At Retail Reconnect, Ken confronts us with the Blue Dot Consumer: the modern customer who, like the blue dot on his GPS, expects the whole world to literally revolve around him. How do you conquer a place in the life of the discerning shopper in an age dominated by algorithms? Ken looks beyond technology to our deepest human motivations. He'll teach you how to create "tribal loyalty": a state of loyalty that transcends reason. Expect a session full of fireworks that shows how to trade the chilly transaction for an unbreakable emotional bond.