Tim Gielen

Time TBD

AI & The Future of stores

With the arrival of ChatGPT, AI announced itself with much noise as the biggest technological revolution of the last 50 years.  

Anyone who has been around retail a little longer knows that every historical technological revolution led to new consumer behavior that transformed, disappeared or created physical store concepts. 

The car brought us shopping malls, the PC and erp brought us chains and supermarkets, the Internet brought us e-commerce....

While the smartphone, social media and the platform economy are still shaking up the retail landscape considerably, AI is on the doorstep with a great battering ram to change retail as we knew it forever. 

That AI is busily on its way to becoming the most impactful technology of our century, everyone agrees. That it will consequently change the broad consumer behavior and thus shopping of tomorrow is beyond question. 

The question is how? 

What exactly will change? 

When then?

And what will the future customer journey look like?

How will our physical stores change?

What can you do today to anticipate the future?


Tim Gielen wants to give you the answers and tools you need during this keynote; at the intersection of his three passions: technology, consumer behavior & the future of the physical store.

Tim Gielen, co-founder of Wave of Engagement, is a retail experience visionary. His expertise in developing the experiential stores of tomorrow has made him a leading voice in the industry.

With a fresh perspective on the physical shopping experience, he offers his audience concrete and forward-looking insights. Be inspired by Tim's vision and discover new strategies to make your brand more relevant in a world where digital meets physical.